The increasing desire among our clients to reimagine their existing jewelry caught our attention. They sought to breathe new life into heirlooms or create fresh, innovative pieces that resonated with their evolving tastes.
We were determined to simplify the jewelry remodeling process and make it accessible to a wide audience. We wanted to be a platform where anyone could step into the world of jewelry customization, regardless of their background or experience.
Our goal was to create a company that would not only cater to seasoned jewelry enthusiasts but also be universally welcoming. We aimed to bridge the gap between the worlds of fine jewelry craftsmanship and personal expression.
We envisioned a space where clients could collaborate in designing pieces that held deep sentimental value, were environmentally responsible, and artistically innovative.
Our Founders. We are a jewelry company with a truly distinctive origin. It all began when a jewelry designer, who honed her craft at the prestigious Sotheby's, and her husband, a diamond dealer with deep industry knowledge, decided to join forces.
Our journey unfolded in the heart of Los Angeles, where we witnessed a fascinating trend among our clients to reimagine their existing jewelry.